Fashion Week isn’t just about the clothes. Backstage, it’s hair and skin that carry the pressure of long hours, constant styling, and intense lighting. And when it comes to runway hair care, models — and their stylists — need products that work fast, restore damage, and keep hair looking flawless under any condition.
That’s where Jumy Bee comes in.
From behind-the-scenes touch-ups to post-show recovery, here’s why our products became a go-to at NY Swim Fashion Week — and why they’re just as essential at home.
Hair at Fashion Week: The Real Challenge
During events like NY Swim Week, models go through:
-
Multiple styling sessions per day
-
Heavy product layering (sprays, gels, oils)
-
Humidity, heat tools, and quick changes
The result? Dry, dull, overworked hair that needs immediate recovery.
Stylists backstage don’t have time for 6-step routines — they need fast-acting, clean products that bring the hair back to life instantly.
What Makes Jumy Bee a Backstage Favorite
1. Smoothing Without the Chemicals
Our formaldehyde-free keratin and botox treatments restore shine and manageability without flattening texture. Perfect for post-swim hair or heat-exposed styles.
2. Heat-Activated Performance
Whether prepping or finishing, stylists can apply our Japanese Botox Mask before a blow-dry to lock in hydration and smooth the cuticle.
3. Lightweight Finish for Camera-Ready Hair
Models love that our treatments leave their hair soft, light, and frizz-free — no greasy residue, no buildup under studio lights.
Model-Approved: What They’re Saying
“After three shows in one day, the only thing that made my curls bounce again was that Jumy Bee mask. I took it home with me.”
— Swim Week Model, 2024
“We used the One-Step on a model’s bleached hair and couldn’t believe how glossy it turned out after just 30 minutes.”
— Stylist at NYSFW
Not Just for the Runway
While our products shine backstage, they’re designed for real-life routines. Whether you're getting ready for work, a beach day, or date night — you deserve the same level of performance models get behind the scenes.
Try these fashion week favorites:
-
Japanese Botox Keratin Hair Mask — for frizz control and shine
-
One-Step Keratin Mask — for quick smoothing before events
-
3-Step Keratin Set — for deep recovery after styling-heavy weeks
Final Thoughts
In a world where beauty often gets filtered and photoshopped, Jumy Bee is about real, visible, touchable results. That’s why models trust us off-camera — and why you can, too.
Experience the backstage secret of NY Swim Fashion Week. Smooth, strong, runway-ready hair — right at home.
