Jumy Bee just got a very main-character invite: New York Fashion Week.
Okay so — New York Fashion Week is back, and this season Jumy Bee isn't just watching from the group chat, we're backstage. On September 13, 2026, Fashion Designers of Latin America (FDLA) is taking over Lavan Midtown New York for a full runway night celebrating Latin American design, and Jumy Bee is proud to be the official beauty sponsor. 🐝✨
Doors open 4:00 PM, runway goes until 10:00 PM, designers from across Latin America, and yes — the hair is going to be immaculate.
The real MVPs are always backstage
Everyone sees the runway walk. Nobody sees the two hours before it: the blow-dryers, the flat irons, the "please hold still" energy, the hair getting put through absolute chaos to look effortless for 30 seconds under stage lights. That's the part that actually decides if a look works.
So instead of just sending flowers, Jumy Bee is sending hair care that can survive backstage — because runway hair takes damage even when it looks flawless.
What's in the goodie bags 🎁
Every model and stylist at FDLA is getting a Jumy Bee gift set built for exactly this kind of high-heat, high-drama styling day:
- Jumy Bee 3-Step Keratin Hair Treatment Set — the full smoothing routine (cleanse, treat, seal) built for coarse and coily textures that need real structure, not just a quick blowout.
- Japanese Botox Keratin Hair Mask — deep repair, anti-frizz, glass-hair finish. This is the one that undoes the damage from every hot tool used backstage in one treatment.
Basically: runway-ready hair, minus the runway budget.
Bring the backstage energy home
You don't need a media pass to get this hair. The whole point of Jumy Bee is professional, salon-grade results you can do in your own bathroom, no stylist required.
Same Keratin Set. Same Japanese Botox Mask. Same "wait, is this actually my hair?" reaction — just without the backstage chaos.
Shop the sets Jumy Bee is bringing to NYFW →
Event details
- Event: FDLA New York Fashion Week
- Date: September 13, 2026
- Doors Open: 4:00 PM
- Location: Lavan Midtown New York, 641 W 42nd St, New York, NY 10036
Jumy Bee × FDLA — official beauty sponsor, backstage all night. 🐝👑
