From the hair-care shelf to a conversation about building a brand: Jumy Bee is featured in CEO Weekly. The branded-content article explores how 365 SUN LLC developed a hair-care identity with Gen Z in mind.
Care as a ritual, not just a trend
The feature includes comments from 365 SUN CEO Lance Thompson about bringing a K-beauty-inspired way of thinking to American hair care. Its focus is on routines, ingredient-led choices and making the experience feel approachable for younger shoppers.
It also looks at the details that make a brand memorable, from fragrance to the way a product appears in a short video. The story describes Jumy Bee's playful visual identity and its emphasis on creators and real customer conversations.
Meet the people behind the personality
CEO Weekly highlights Natalia Likhacheva's work on marketing and product positioning, including the brand's voice, presentation and creator relationships. It is a look at the thinking behind the bee doodles, the content and the way Jumy Bee shows up online.
The feature also connects that digital-first identity with our appearance at the FDLA runway show during New York Fashion Week in September 2026. For us, that mix of everyday routines and fashion moments is part of the fun.
A story we are proud to share
This branded feature is an introduction to our approach and the team shaping it. If you have ever wondered what goes into creating a hair-care brand that feels like a community, read the full CEO Weekly story.
Read the original feature
Jumy Bee and How a Korean-Inspired Hair Care Brand Is Rewriting the Rules for Gen Z on CEO Weekly.
